Infigo Software Limited will up the stakes in the cross-media marketing world by unveiling a new product at the PODi AppForum in Las Vegas.
Douglas Gibson, managing director of the web-to-print software creators from Crawley, England, hopes the new cross media software, Symphony, will be music to the ears of visitors at PODi, the Digital Print Initiative, at their AppForum from May 11-13.
This will be Infigo’s third trip to North America in three months. As well as the new product launch, it will also give them the chance to cement relationships with companies Gibson and his team met at Dscoop in Washington in March and Graphics Canada in Toronto in April.
Gibson said: “We’ve been to PODi lots of times, so we know it will be the perfect place to demonstrate Symphony, our new cross media tool, for the first time.
“We already have Catfish Hybrid Mail, which is generally for print-based operations. Symphony is more about multi-channels – email, SMS, social media and calendars.
“At PODi we will be demonstrating this for the first time and continuing to push MegaEdit. Plus we will look to establish further our links with two distributors to sell our software and offer client support in North America.
“We’re working on a number of significant deals and supplier relationships over there, as a result of the two conferences we’ve attended.”
Monday’s schedule at the conference, at Harrah’s Hotel in Las Vegas, is the perfect setting for Symphony, because the scheduled workshops are on creating cross-media solutions and automated workflows.
Infigo head to Las Vegas having secured enough votes to reach the “shortlisted” stage of the Pitch to Rich competition, which is offering the prize of a potential £250,000 marketing investment from Sir Richard Branson.
Nearly 900 people showed their support in the initial public voting round, to secure Infigo a place in the top 50 of the “grow” section, for established businesses. This will now be whittled down to 10 in that category by Sir Richard’s team.
If they won, Infigo would use the investment to develop their UK hub and business strategy and expand their North American operations.
Gibson said: “We are delighted that so many people supported us through this process and, like our customers, recognise the global potential of our software.
“Gaining the public’s support is not easy in a competition like this, because we sell our products to other companies, not the public directly.
“So we’re really delighted we’ve captured the public’s imagination just like we do when pitching to clients and we’re truly thankful for the support of everyone who voted for us. We’re now really excited to have the chance to be assessed in the second round by Sir Richard’s team.”
The PODi AppForum runs from May 11-13 in the Harrah’s Hotel, Las Vegas