It’s that time of year again when Pantone announces the Colour of the Year; introducing PANTONE 18-3838 Ultra Violet. This galactic, blue-based purple brings a deep sense of exploration, originality, and forward-thinking – some of the things that we continually strive towards here at Infigo Software. Laura Pressman, Vice President of the Pantone Color Institute commented, “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”, and we couldn’t agree more.
Colour is extremely powerful – playing a huge role for brands, designers, and print professionals across the globe. Not only used to convey emotions and messages but also inspiring and influencing consumers to connect and engage with businesses. Pantone’s forecast of global colour trends enables businesses to strategically incorporate these into their marketing plans; it is also widely used as a guide for new companies when creating their brand guidelines and carefully selecting their colour palette.
So, there it is, PANTONE 18-3838 Ultra Violet leading us into 2018 and we can’t wait to see how it will be utilised by our clients and others in the printing and packaging industries over the coming year. If you’re looking to make changes to your business in 2018 and want to talk to us about any of the services we offer, contact us online or give us a call today on 0845 658 6469