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ISL Debuts New Catfish Web To Print Platform At Cross Media 2012 With Special Launch Offer

ISL Debuts New Catfish Web To Print Platform At Cross Media 2012 With Special Launch Offer

Infigo Software

Special ‘show package’ offers advanced functionality at standard price.

London, UK – 4 September 2012: ISL, leaders in innovative software solutions for print and marketing, will debut its newly developed Catfish Web to Print platform at Cross Media 2012 with a special launch offer that includes advanced functionality at the standard price. The full Catfish platform will be available in the UK from October 2012.

Developed for both B2B and B2C markets, Catfish builds on ISL’s considerable success in designing and delivering web-to-print, e-commerce and online marketing solutions for clients such as Tesco, Easyjet, British Gas, Stralfors and River Island.

Catfish is fully optimised for mobile platforms and provides users with enhanced control, flexibility and an intuitive design for personalised, multichannel communications – all achieved through the use of a single template across digital and print. It also features full integration with social media channels such as Facebook and Twitter.

Founder and Managing Director of ISL, Douglas Gibson, says, “Catfish has been a personal dream – to have complete ownership of a platform with full control over its design, direction and development. It has taken two years to create and we now have a platform that will give our customers an easy to expand and highly profitable e-commerce and online marketing service.”

A multi-channel approach to communications and marketing has been proven to yield the best results with personalisation being the key. Whilst personalised 1:1 communications online is still young in terms of development, ISL has been working in this field for over five years.

Douglas continues, “Catfish is designed for personalisation. It will enable retailers to build powerful e-commerce and mobile-optimised sites that deliver fast access to the personalised merchandise and gifts market; it will help marketers to improve the performance of personalised communications across multiple channels including print, email and SMS; and it ensures professional printers can expand their businesses through personalised web-to-print and variable data services.”

Catfish is wholly owned and developed by ISL, with Mapsoft Computer Services as a key strategic partner for the creation and generation of personalised files.

As a reseller of market leading products, ISL will offer Catfish alongside the Infigo Web to Print solution, the Isave.DIALOG product which is the main component of its Targeted Marketing Platform and the Quite Imposing tool for creating booklets or arranging complex imposition layout.