The answer to life, the universe and everything - according to The Hitchhiker’s Guide to the Galaxy by Douglas Adams - is 42.
Stand R42 to be exact at the Technology for Marketing and Advertising show at Olympia - if your questions are about web-to-print software solutions.
On the second level of the Olympia centre, stand R42 was where Infigo Software Limited were to be found today (Wednesday) and can be found tomorrow (Thursday).
Web-to-print proved to be the most popular focus for Infigo's visitors on the first of the two-day event.
One of those to be impressed was Arron Duddin, from Burall InfoSmart Ltd, whose company has written coding for Oyster cards and who supplies the scripts for the metal strips on the back of train tickets, among many other pieces of technology.
He said: “We’re looking for something that streamlines our internal processes. We’ve got customers like universities who, at the moment, are getting various pieces of data for the their identity cards for students, from different spreadsheets.
“What we’re looking for is something that would really make it easier for our customers.”
Using Infigo’s Catfish platform, for example, an image can be uploaded easily, from any source including social media, and personalised, meaning it could be used to produce a string of identity cards from one basic platform.
Another interested in web-to-print was Tim Hook, sales director at Capture, a digital asset management company focusing on the challenges of controlling and connecting a company’s intranet and internet branding, including images.
He said: “Print on demand is something our customers ask about and having something to explore that could be great.”
Darren Smith, from CE Media which is the publisher for Elite Business Magazine, a market leader for SMEs in the UK, also visited the stand and was impressed with the cross-media element of Catfish and how branding can be kept while elements of a product can be personalised in a one-stop solution.
“I found that is quite unique,“ said Mr Smith, whose company was the media partner of the show, “We don’t have anything like this that provides this solution. They’ve got it all in one.”
Meanwhile another visitor to Infigo’s stand (R42 on the second floor) Lee Burrows, from The Solicitors Group which delivers legal events in the UK, hoped Infigo might be interested in being a guest speaker or exhibitor at an event for digital marketing for law firms.
Greg Young, client services manager at Infigo Software Limited, said at lunchtime on the first day: “We’ve had three or four really positive leads and they have all been interested in the web-to-print side of things. People seem to want an online digital document one-stop solution. The ability to streamline seems really important to people.
“There have been a huge number of people here and we seem to have captured a lot of interest in our hybrid mail solution and MegaEdit platform, so I would encourage anyone looking for web-to-print software to catch us while we are here.”