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Infigo’s Catfish Is The Launchpad For Magazine Printer Pensord’s Digital Operation

Infigo’s Catfish Is The Launchpad For Magazine Printer Pensord’s Digital Operation

Infigo Software

Infigo Software Limited has helped Pensord, a magazine and periodicals print company, transform into a digital business with Catfish.

The Pensord Digital platform, run through Catfish, proved a big hit when the print company demonstrated their new branch to their business for the first time, at the recent Technology for Marketing and Advertising Show in the Olympia Conference Centre, London.

The association between Pensord and Infigo had sprung from another trade show, the Ipex Show at the ExCel centre a year before, and a deal was struck after an exhaustive procurement process.

Infigo was one of several companies which took part in demonstrating their software at Pensord’s headquarters in Blackwood, south Wales.

The Sussex-based software creators came out on top and now Catfish is the basis for the 150-strong employee print firm’s new operation called Pensord Digital, launched in January.

Darren Coxon, managing director of Pensord, said: “The software will primarily be used to be the shop window for Pensord Digital, but we’re hoping that the front end will be ‘white labelled’ for other customers to provide that service.

“When we demonstrated it at Olympia, it was the first time we had demonstrated it and it created quite a lot of interest.

“The key elements for the deal with Infigo were economics, infrastructure, support and flexibility, because once you have engaged with a company clearly you will have a fluctuating requirement for support.

“We liked the ease of use of the product and the simplicity of the software they have created and the ability for us to take control and create a site that reflected us as a business.

“We were building something that Infigo hadn’t done before. It was a challenge for them, but they have risen to the challenge and got it to market in the timescale we wanted to work in.”

How Catfish was intuitive to clients’ needs was also important, Darren said.

“This development for us is so important, because it lets other people work without having to pick up the phone to a human being. This is important for our business expansion to online, which isn’t our core business. It will now allow people to place average orders for about £150 instead of £2,000.”

Pensord Digital is a separate but wholly integrated arm of the Pensord group, one of the UK’s leading sheet-fed magazine printing companies. Douglas Gibson, managing director of Infigo Software Limited, said: “We are delighted to have won the contract to work with Pensord and to help a huge player in the print magazine field create a digital side to their business.

“We believe our software can act as a catalyst for a huge expansion for them into the world of digital printing.

“In recent months, we have supplied our software to many companies who are realising the value of having a strong digital arm to their business.

“Many of these companies find that digital print operations is already a significant part of their business and is growing fast – and that Catfish is the perfect solution for their needs.

“This is because it offers the customer wider flexibility for their use of variable data and brings them huge cost and time efficiencies in the process.

“Many of our customers have told us that they expect huge growth through their business because of the flexibility which our Catfish platform offers them as they expand their digital operations.”