One of our customers spent £1,000 on web-to-print software and is now delivering £100,000 in revenue.
But I can guarantee not everyone has a marketing plan in place to maximise the potential of products we have sold them such as Catfish, our web-to-print software platform, where your branded templates can be edited, managed and printed by customers.
Customers will choose a design for their product, but, even after you have drawn them to it, what incentives are you giving them? What rewards are you offering? What promotions are you offering?
Have you considered having multiple sites for different products, such as one for calendars and another for photographs? How have you tapped in to groups associated with your business?
It is easy for us to sell a licence for a software product, but it might be that you need to spend four times as much money on promoting it to deliver the kind of success you believe your business has the potential to reach.
We want to help customers with that journey, from putting not just your software in place but helping you make the most of its potential, in a collaborative way.
In my next blog I will be giving more details about what you need to include in a marketing plan.
Douglas Gibson, Managing Director, Infigo Software Limited