Everybody wants to be the next Moonpig, which was set up in 2000 and by 2007 was responsible for 90 per cent of the UK’s online greeting card market.
But do you, as a business-to-customer company, have the marketing plan in place to take advantage of the software that has been invented by us at Infigo, a business-to-business company?
A lot of customers want to spend tens of thousands of pounds on software, but haven’t got a marketing plan to maximise the return. How will they attract customers?
We like to work with companies in a collaborative way, so we like to know not just how our software will be used, but what measures they have in place, or are putting in place, to launch as a B2C product.
We like to know about the companies we supply – will the product they are selling be accessible 24 hours a day and will there be a support network to service that during that whole time?
As we have said many times, our aim is to make our customers money. To help them maximise this potential, we not only want to design them software and get to know how they are going to use it, but we want to know how and where they are going to promote it.
I will discuss this more in a forthcoming blog.
Douglas Gibson, Managing Director, Infigo Software Limited