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Pinetown Printers & Burblepix

Case Study

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Case Study, Pinetown Printers & Burblepix

Pinetown Printers is a forward thinking, diverse printer with some of the most sophisticated printing equipment, catering for a wide range of services from short run digital to high volume litho, and it doesn’t stop there - they have the broadest range of in-house finishing capabilities within the Durban region of South Africa. Their focus having been mainly on publishing and general printing, they wanted to invest in web to print solutions for their clients completing their diverse range of services all under one roof.

Burblepix is a brand of Pinetown Printers providing photobooks, diaries, journals and school yearbooks, and it was this part of the business which could quickly realise the benefits of an easy to use web to print solution.

Ryan Love, Director explains, “We are a diverse printing company and were looking to invest in a web to print solution. This strategic decision was not taken lightly and we carefully analyzed the various web to print offerings in the marketplace over a 12 month period."

Pinetown Printers first met the Infigo team at Drupa 15, Dublin, when they visited the stand and first saw Infigo Software’s complete solution. Pinetown Printers were looking to primarily grow the company and ultimately the business but recognized that to do this they needed to keep up with technology. They were, therefore, focussed on choosing a dynamic partner who would continue to invest in their own product to ensure Pinetown Printers could continue its growth at the fast pace of technology.

The solution for the Burblepix brand was MegaEdit PHOTO, an HTML5 online photobook editor, mobile device responsive, offering the ability to create your own products, design, and content, allowing them to stand out from the competition. For Pinetown Printers, the solution was an easy to use, easy to integrate web-to-print and variable data software system to expand their B2B offering, giving them a competitive edge.

“In the end, we decided on Infigo Software as it was a complete solution for our varied needs. The interface for both customer and admin is intuitive and easy to navigate. The support and training have also been impressive. What also pleased us was that the Infigo team place a big emphasis on continually evolving and enhancing the product.” Continues Ryan.

It's early days, but they expect to see more efficiencies, therefore better returns, all the while creating a much better customer experience.

Pinetown Printers are under no illusion that such a set up takes time and that promoting their product is essential.

Callum Bellis, Business Development Manager at Infigo Software, says “We are delighted to be working with the team at Pinetown Printers – especially as it is our first client of their size in South Africa - and we have enjoyed collaborating with them to ensure our solution meets their needs.”