A “rich and growing feature set” within Catfish is one of the reasons why one United States company has chosen Infigo Software Limited’s platform for its web-to-print operation.
During a busy August, ZUZA Marketing Asset Management became one of five United States companies to have struck deals to use the software as Infigo kick starts its expansion into the American marketplace.
The Crawley-based company will have another chance to impress suitors of its software at Graph Expo in Chicago on September 13-16.
Craig Hath, Zuza-Port Master at Zuza, the print and marketing company in San Diego, said: “ZUZA recently chose Catfish by Infigo to replace a legacy system and become the backbone to its flagship offering because of Catfish’s innovative approach, rich and growing feature set, and simplified product and template building processes.
“We are also very impressed by Infigo’s passionate and service oriented team.
“Our mission here at ZUZA is to provide our clients with an excellent experience as we help them implement, use and maintain their online marketing asset management portals.
“It’s important for us to be able to provide these clients with a robust feature set and a reliable platform which we can maintain for them with the least amount of effort and cost helping them achieve speed to marketing and realize the full benefits of MAM.”
Arizona State University has also signed up to use Catfish. Cathy Skoglund, manager of operations and business development, said: “I am extremely excited to announce ASU’s partnership with Infigo. We are thrilled to take advantage of the latest web-to-print technologies available. I truly believe it’s going to positively impact our business and educational opportunities.”
Infigo managing director Douglas Gibson believes the US market is ripe for expansion, having signed these software agreements on the back of visits to trade exhibitions this year at Dscoop in Washington, Graphics Canada in Toronto and PODI in Las Vegas.
About 30 per cent of Infigo’s website hits have come from the United States, where the market is four or five times the size of that in the UK, Gibson believes.